What is the impact of #ShopSmall?


Saturday, November 30th, 2019 is Small Business Saturday® – a day to celebrate and support small businesses and all they do for their communities. The Saturday following Thanksgiving plays hide and seek between Black Friday and Cyber Monday, but easily stands on its own as one of the most important shopping days of the year. Founded ten years ago in response to small business owners’ most pressing need – getting more customers during the busy holiday shopping season – Small Business Saturday has quickly earned its stripes among holiday traditions. Be on the lookout for shopping bags, posters, flyers, stickers, and other materials that local businesses have signed up for their events.

According to the 2018 American Express infographic, every $1.00 spent locally $0.67 stays in the local community, $0.44 goes to the owner and employee in wages and benefits, and $0.23 gets reinvested in other local businesses.

“Every $1 you spend locally at a small business creates, on average, an additional 50 cents in economic impacts for the local community: 30 cents business spend to local suppliers and vendors / 20 cents spent locally by business owners and employees.”

When considering where you’ll source gifts for your loved ones this holiday season consider the impact you could have on a local entrepreneur. Then consider all the support businesses that also help them stay in business from contractors, suppliers, accountants, and the cities that provide their infrastructure.

To help find where to #ShopSmall, RCED put together a county-wide holiday shopping list at www.republiccountykansas.com/shopsmall. Most businesses have a link to where you can find their location and hours to purchase gifts, prepay for service, and get gift cards. Please send us additional listings we have missed.

Other avenues to find local products or services can be in the local newspapers, radio, in the Yellowbook, Facebook, Google,  Belleville Chamber and Main Street, or call our RCED office at 785-374-3047 for ideas. Many of our businesses offer online shopping as well for those alumni that are away but want to shop “locally”.

For local businesses, our November table tents provided ideas from the #ShopSmall campaign to promote local shopping this season.


Think buying local doesn’t impact Republic County?

Try this math equation with Republic County figures.

Republic Co. 2010 population – 4,980
x #105 rolls per person / year
= 522,900 rolls per year in county

522,900 rolls
x $0.80 per roll
= $418,320 total dollars spent on toilet paper

$418,320 in sales
x 8.5%  Republic County sales tax
= $35,557.20 per year for local use for infrastructure, projects, and services

Typically the money spent outside of our county would not reap any benefit of those sales. Thus many rural citizens are investing dollars into the Salina, Wichita, Manhattan, or Kansas City metro areas future and infrastructure. Now just imagine the impact if we shifted more and more of our everyday items to a local source not just on one Saturday a year?

When do people expect to shop during Thanksgiving in 2019?

From the National Retail Federation article “More than 165 million people expected to shop over five-day Thanksgiving weekend” – https://nrf.com/media-center/press-releases/more-165-million-people-expected-shop-over-five-day-thanksgiving