Capturing Today’s Consumers as a Destination Business
October 7-8, 2019
8:00 a.m. – 4:00 p.m.
Greyhound Hall of Fame
407 S. Buckeye, Abilene, KS 67410
On October 7-8 in Abilene, Kansas, Jon Schallert will present his 2-day workshop on the “New Rules of Business Success: Capturing Today’s Consumers as a Destination Business”.
Attendees of this workshop will not only learn about Jon’s 14-step Destination strategy that can turn any business into a consumer magnet, but they will also see how every business today must start using the “New Rules” to create sustainable growth and profits.
Most businesses today don’t know that the methods to attract and keep their most profitable customers have changed. During this workshop, Jon will illustrate how businesses must position and market their businesses in an entirely new way, as a Destination Business.
Attendees will learn that regardless of the business type (retail, restaurant, service, or professional practice), every business must start implementing these consumer-oriented principles in order to sustainably grow and thrive. Attendees will benefit from hearing actual examples of successful Destination Businesses that Jon has studied over the last three decades that are now using these “New Rules” to their advantage.
Along with Jon, Elizabeth Collins, President of WebCom Resources, will also be presenting a section on her “New Rules of Social Media”, as she explains how every business owner and entrepreneur must change they way they market via the popular forms of social media. Whether you manage the social media for your business, or you delegate it to an employee or outside company, Collins insight will allow you to spend less money while converting more prospects to customers.
Attendees of this workshop will also learn:
- The five “Marketing Foundations” that consumers of today find credible, and why typical advertising isn’t on the list
- How to immediately convey to your targeted consumer your differences that no other business can offer
- How to dovetail the very best free and low-cost marketing tools into your already existing advertising campaigns
- How to create free publicity opportunities that gets your business noticed in newspapers, magazines, television and online.
- How to target and attract the most profitable customers, and literally multiply your top spending customers
- How to get a customer to love your business in the first 7 seconds after they enter your doors
- How to take the unique qualities of your business and immediately make them obvious to consumers, in your marketing, your business location, and on your website and social media channels
Attendees will leave with a list of immediately-implementable suggestions and many will wonder “Why haven’t we been doing this before?”
The KDA Division of Agriculture Marketing received a U.S. Department of Agriculture Rural Business Development Grant to help fund this workshop. The two-day agenda will include work sessions with group work, a social media working session, and question and answer sessions.
October 7: 8:00 a.m. – 4:00 p.m. – 90-minute work sessions with 15-minute group work
October 8, 8:00 a.m. – 2:30 p.m. – social media working session
Registration: Register here by October 1. Meals will be provided.
This workshop is free to attendees as part of a USDA Rural Business Development Grant.
Jon Schallert’s Biography
For additional information, contact Russell Plaschka, KDA agribusiness development director, at 785-564-7466 or Russell.Plaschka@ks.gov.