Saturday, November 24, 2018 is Small Business Saturday® – a day to celebrate and support small businesses and all they do for their communities. The Saturday following Thanksgiving plays hide and seek between Black Friday and Cyber Monday, but easily stands on its own as one of the most important shopping days of the year. Founded seven years ago in response to small business owners’ most pressing need – getting more customers during the busy holiday shopping season – Small Business Saturday has quickly earned its stripes among holiday traditions.
Be on the lookout for free shopping bags, posters, flyers, stickers, and other materials that were distributed to county retailers by Republic County Economic Development.
Main streets in every rural Kansas town are made of small businesses and all of our towns have small businesses working to keep Republic County Kansas thriving. When you are thinking about those unique gifts or gift certificates for your family and friends, be sure to think about shopping local for Small Business Saturday (every day) and throughout the holiday shopping season.
RepublicCountyKansas.com has a Business Directory that can be used to find the products you need. Other avenues to find local products or services can be in the Yellowbook, Facebook, Google, Belleville Chamber and Main Street, or call our RCED office at 785-374-3047 for ideas. Many of our businesses offer online shopping as well for those alumni that want to shop locally.
Please join organizations across the country in supporting your local small businesses by shopping at a small business.
Information for local businesses that want to get involved:
With free marketing resources, event guides, online ads and more available at ShopSmall.com
, businesses can utilize these resources as part of their Small Business Saturday planning, making it a nearly turn-key experience. This easy to implement strategy combined with the national attention that Small Business Saturday generates is something any small business can appreciate, helping to make their job of having a successful Small Business Saturday that much easier.
The hashtag #SmallBusinessSaturday has existed since early 2010 and is used to promote small businesses on any Saturday (not solely that Saturday between Black Friday and Cyber Monday).
LOCAL BUSINESS IMPACT
Think buying local doesn’t impact Republic County?
Try this math equation with Republic County figures.
Republic Co. 2010 population – 4,980
x #105 rolls per person / year
= 522,900 rolls per year in county
x $0.80 per roll
= $418,320 total dollars spent on toilet paper
$418,320 in sales
x 8.5% Republic County sales tax
= $35,557.20 per year for local use for infrastructure, projects, and services
Typically money spent outside of our county we would not reap any benefit of those sales. Thus many rural citizens are investing dollars into the Salina, Wichita, Manhattan, or Kansas City metro areas future. Now just imagine the impact if we shifted more and more of our everyday items to a local source?
What percentage of annual sales do the holidays represent?
“For some retailers, the holiday season can represent as much as 30 percent of annual sales with jewelry stores reporting the highest percentage, accounting for approximately 27.4 percent of their sales during the 2015 holiday season. Overall last year holiday sales represented nearly 20 percent of total retail industry sales. ” – National Retail Federation https://nrf.com/resources/holiday-headquarters/holiday-faqs