Destination Creation Course Scholarship

SCHOLARSHIP

Republic County Economic Development with funding from Network Kansas E-Community is offering a scholarship of $299 for businesses in the county who would like to take Jon Schallert’s eight-chapter Destination Creation Course. Courses are offered online at different times with different facilitators (see below). The COVID-19 price is currently $399 and businesses would be required to pay $100 of the registration cost. Normally the cost is $799. Cost includes all online access to 19 webinars and interviews, special COVID-19 HELP NOW webinar + digital pdf workbook.

Scholarship recipients will be required to provide a short letter to RCED for local news and our blog on what they learned from the course. Businesses can apply using the link below. For questions contact Luke Mahin, RCED Director, 785-374-3047 or email rced@nckcn.com.

RCED has previously provided Jon Schallert scholarships for the Destination Business Bootcamp in Longmont, Colorado thanks to Network Kansas. We sent 13 people in the county to the two and half-day training. Which included business and community visits with presentations in Belleville.

Past Destination Bootcamp Attendees:

  • Apple One Media
  • AnTeaQues
  • Belleville Chamber & Main Street
  • Belleville Hometown Lumber
  • Belleville Highbanks Hall of Fame
  • Dairy Queen
  • Depot Market
  • Feathered Nest
  • J & H Auto
  • Melby’s Home Center
  • Panther Pause
  • Republic County Economic Development

To receive the scholarship you must fill out the application form below to be eligible. Scholarship recipients will be required to provide a short letter to RCED for local news and our blog on what they learned from the course.


COURSE DESCRIPTION

This course is designed to help you maximize the draw to your business by helping you to identify what makes you a unique destination. Now is the perfect opportunity to build upon your business so that once we emerge from our current situation, you’ll be stronger and better prepared to bring people back to your business!

The course was developed by Jon Schallert whose Destination Business strategy has helped businesses large and small to capture more market share, even when larger, better-capitalized competitors seemingly have the advantage. When independent business owners apply the Destination strategy to their businesses, they naturally attract more local consumers along with customers from outside the traditional marketplace.


Now, the Destination Creation Course is an 8-chapter class, with a new section on business tactics during the Covid-19 crisis.
Here are the chapter titles:

New Chapter: Covid-19 Business Survival Tips
Chapter 1: Becoming a Destination Business
Chapter 2: Your Unique Positioning
Chapter 3: Your Leadership Responsibility
Chapter 4: Targeting Your Most Profitable Customers
Chapter 5: Capturing Consumer and Media Attention
Chapter 6: Creating a Customer-Focused Company
Chapter 7: Marketing Your Destination Business
Chapter 8: Collective Marketing