RCED on Mashable

5 Cities Using Social Media To Reverse Economic Downturn:

In the Midwest, the Republic County Economic Development in Kansas uses LinkedIn and Facebook to locate and reach out to alumni and other former residents. The goal? To entice them back to their region to fill available jobs or to relocate their companies and create new jobs. The organization uses LinkedIn to identify professionals who might match the services that are needed in the county. The hope is that if someone already has a connection to their area, they may have more incentive to return. The agency rounds out its social media efforts with a YouTube channel to promote a positive image about its communities.
The county hired Jenny Russell, an external Internet and social media marketer to handle the launch of the social media channels and to manage the day-to-day. As the Republic County Economic Development co-coordinator, Russell estimates that she spends about seven hours per week on social media promotions and management.

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