Destination Creation Course – Scholarship

This course is designed to help you maximize the draw to your business by helping you to identify what makes you a unique destination. Now is the perfect opportunity to build upon your business so that once we emerge from our current situation, you’ll be stronger and better prepared to bring people back to your business!

The course was developed by Jon Schallert whose Destination Business strategy has helped businesses large and small to capture more market share, even when larger, better-capitalized competitors seemingly have the advantage. When independent business owners apply the Destination strategy to their businesses, they naturally attract more local consumers along with customers from outside the traditional marketplace.

The class will take place daily via a Zoom conference, Monday, May 4th through Friday, May 8th and last between 2 and 3 hours each morning. You’ll also have an opportunity to schedule a one-on-one follow-up to review how you’re positioning your business for that next step. If you’re a Kansas based business, you’re able to register for this class for $225 using a special promo code.

For businesses in the counties of Clay, Cloud, Jewell, Ottawa Republic, and Washington Kansas Crossroads Resource Conservation and Development Area, Inc. will scholarship one business per county to The Destination Creation Course (See information attached) May 4th – 8th as space is available. Other county economic or community development officials may have their own scholarships available to match as well. To be considered for this scholarship please complete the short questionnaire below and you will be contacted by your local Economic Development Director, RC&D Council member, or Extension Agent with additional information for registration.


The Kansas Crossroads Resource Conservation and Development Area Inc. is a 501-c-3 nonprofit, tax exempt rural development organization serving the North Central Kansas counties of Clay, Cloud, Jewell, Ottawa, Republic, and Washington. The primary purpose of the organization is to improve the quality of life within the six county area through: the conservation and enhancement of natural resources; the improvement of public facilities and infrastructure; and the strengthening of local economies.