Feathered Nest creates urban loft environment for customers across the region
By Cynthia Scheer Telescope News
The Feathered Nest in Belleville is a shopping destination for some who travel US 81.
Business manager Lynette Beam said she has been amazed by the number of travelers who see the store’s billboards along the highway and stop in. The downtown Belleville business, which opened in 2007, features a furniture showroom, boutique, gourmet gallery and coffee lounge in an urban loft environment.
Beam said the goal of the Tibbetts Brothers Inc.- owned business was to attract customers from a 60-mile radius. The business has surpassed that and attracts customers from at least 120 miles away. Customers come from as far away as Geneva, York and Beatrice, Neb., and Salina, McPherson, Beloit and Clay Center.
“We get people traveling from Omaha to Wichita, or Omaha to Oklahoma City, or Denver to St. Louis who see the billboards and stop in,” she said. “We only see them a couple times a year, but they’ll stop in when they go through. They’re loyal, repeat customers.”
Beam said she attributes the success of The Feathered Nest to the look and feel of the business.
“We studied women who have a passion for shopping and incorporated that,” she said.
The Feathered Nest has three design consultants, including Beam, who help customers with everything from floor coverings and window treatments to upholstered furniture. The business also offers a variety of other items including home décor and gourmet food items.
The coffee lounge adds atmosphere to the business, Beam said. People can buy coffee beans to take home, she said, adding that all of the beans are air roasted and won’t burn like oven roasted beans can.
“We also try to bring in new merchandise all the time, and we carry seasonal items,” she said.
The Feathered Nest also offers lunch – Thursdays only – from 11 a.m. to 1 p.m. And provides people with a gathering place.
“Groups of ladies call in to eat lunch and spend the day shopping,” Beam said, adding some come from as far away as York, Neb. “Kind of like a day trip.”