Blair draws 10,425 movie-goers

  1. Finding Dory

  2. Secret Life of Pets

  3. Trolls

  4. Zootopia

  5. Angry Birds

  6. Moana

  7. Star Wars

  8. Miracles from Heaven

  9. Jungle Book

  10. TMNT

Animated movies were the top draw at the Blair Theater in Belleville during 2016. Finding Dory, the sequel to Finding Nemo, attracted 620 viewers during a two week run, edging out the 530 tickets sold for Secret Life of Pets, which played just one week.

A total of 10,425 tickets were sold in 2016, about 1,000 less than 2015, but sales in 2016 were up more than $13,000 from the year before at $78,961. Concession sales account for $44,000 of that total. The Top 10 movies of the year drew more than a third of the year’s total attendance, at 4,636. About two-thirds of that number came on $2 Tuesday or $3 Thursday nights.

Blair director Jenny Pachta said that since most of the revenue generated from ticket sales is paid back to the studio that makes the movie, the theater benefits from the lower priced ticket night through increased attendance and concession sales. Crowds of 100 or more are not unusual on Tuesday nights.

The Blair Theater is a 501c3 organization operated by a volunteer board. In 2016 the theater was able to hire five associates, mostly high school students, to operate the theater with the help of a volunteer. The Blair is also a venue for live performances throughout the year, and shows matinees during the summer.

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